According to a Qualtrics statistic , 91% of people aged 18/34 trust online reviews as much as they trust personal advice. 93% of consumers confirmed that online reviews influence whether or not to buy a product.
Big Commerce reported that 72% of consumers say positive testimonials and reviews boost their trust.
Nielsen says 70% of people trust reviews and advice from strangers.
Demand Gen Report states that 93% of consumers confirmed that online reviews affect whether or not to buy a product.
Strategic Factory reported that using customer testimonials can generate up to 62% more revenue.
We have created this ranking, trying to answer the questions asked by our users:
Strong Testimonials is in our opinion the best plugin on the market. It was downloaded by over 100 thousand people. It offers a well-organized customizable module for collecting customer testimonials.
We ourselves use it for some of our customers, because it is an extremely light, responsive, but above all SEO Friendly plugin.
Once you download the plugin from WordPress, you will find a modern and elegant design in front of you. From there you can modify almost anything.
First I recommend you go to the plugin settings where you will find various interesting settings that I recommend you change. You can for example: add Lazy Load so as to speed up the site, you can activate Noopener Links, Noreferrer Links, Nofollow Links.
They were the first to have developed an importer that allows, as the name implies, to import any comment from virtually any social network (Twitter, Instagram, Youtube, Facebook). It also features an antispam module that works with captcha.
Testimonials can be presented as a full page slider or you can show 3 at the same time. To do all this you will need to use shortcodes.
When users submit testimonials, you can preview them and choose which ones to post, you can also edit them to your liking.
Featured Images and Gravatar
Post individual testimonials or sliders
Users will be able to see your overall stars on Google
Add testimonials using shortcodes or widgets
Import reviews from: Facebook, Instagram, Youtube, Twitter, Google My Business, Yelp, Zomato and WooCommerce
SEO optimized markup
Spam protection via captcha
Best for: WooCommerce sites and anyone who needs the most professional reviews on the market. It is used by tons of sites that generate millions of dollars.
Testimonials Slider was created 2 years ago and has always been constantly updated. It is sold on Envato and I’m sorry to tell you but there is no free version. But trust me, its price is really low (the updates are for life) for all the functions that I am now showing you:
You can, for example, use any type of feedback to create a trustworthy testimonial with the author’s name, photo, company logo, and even a URL to the customer’s website.
Imagine selling some service, with this plugin you can add testimonials in the Widget. This is a very convenient function, but above all the user’s eyes will surely fall on it.
According to the developers it is compatible with most themes, some of the most famous names are Newspaper X, Avada, BeTheme, Enfold.
You can choose how many testimonials to show and sort them by date or popularity
You can customize the colors of the testimonials sliders
Integrated Testimonial Slider
Best for: websites that want something simple at a really low price.
Testimonials Showcase is a testimonials plugin that gives you the ability to view testimonials as static slider grids.
You can customize practically every aspect, you can choose what types of quotes to show, the distance between one testimonial and another. You can also enable rating stars and add any relevant schema markup to take advantage of rich snippets.
Thrive Ovation is the official plugin of Thrive Themes, the same group that developed the hugely popular Thrive Theme Builder plugin.
Thrive Ovation not only helps you showcase your best testimonials, it also helps you collect testimonials from your customers.
You can also enter a Facebook or Twitter URL to automatically pull a testimonial from social media. I tried this function and it works great, too bad there are few social media supported compared to the first plugin (strong testimonial)
It also includes several built-in testimonial collection forms that you can include on your site.
A really useful feature is when we get a testimonial, it won’t be posted right away but will need to be approved. So you don’t get fake comments.
The testimonials can be divided thanks to the Tags. Other plugins use categories. They are different methods but it works the same way. It allows you to apply tags to quickly filter testimonials based on their topics. Tags can be used in 2 ways:
Tag by product: you can add the exact tag inside the exact product page. (Like on Amazon).
Page by topic: You can divide testimonials by topic, those that praise support from those that praise shipping speed.
You can further customize the colors and display options if you want to change the template.
Compatible with Page Builder
Customer support always available
Ideal for: those who use their Page builder because it increases the quality. It could be a good plugin for a WooCommerce store as well.
Easy Testimonials comes with a plethora of customization options. The free version of the plugin is really powerful and packed with many features that allow you to collect and view testimonials on your site.
Another cool thing about this plugin is that all testimonials are Schema.org compliant. People will be able to see your star rating immediately, which can encourage them to visit your site.
You can easily add testimonials to your posts, pages or widget areas. You can edit virtually every single aspect of your testimonials.
Easy to use
You can add pictures and ratings
You can choose the size of the image
You can enable the use of gravatar
You can include the date
Adds a form to collect user testimonials
Ideal for: those who want to save, in fact the free version already offers practically everything.